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Marketing
"Brunel University provided 'freebies' for students attending, including waterbottles, pedometers and reflective bands and provided a key incentive"
Promotional Items
If financially viable, free items attract visitors however should be used in exchange for participation/engagement.
Considerations:
- Who is responsible for online media?
- Who to contact/build Green Travel Day Website?
- Who will participate and respond to questions if undertaking Q&A session?
- What are the guidelines for the intranet?
- What giveaways/freebies are already available for use?
- Who will coordinate the volunteers to distribute the flyers/hand out passports on the day?
- When is the next student publication to be released? How do we engage with publication to include feature on Green Travel Day? Is there a student journalist who would be able to cover the event/write a supporting article?
- Is there budget for promotional items/prizes? Are there any existing relationships with local business etc that could be used to acquire prizes? Or any internal opportunities (restaurant/sports centre vouchers)?
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